There's something for everyone in this year's schedule. Check out an early list of the breakout sessions we're offering in Anaheim, and check back frequently as many more programs are announced and more details become available!

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Digging Deeper with Social Media

Ramp up your use of Twitter, Facebook, LinkedIn and other social media sites for reporting and digging. Learn how to connect with sources on social media, follow breaking news in real time, and track conversations and commentary in a specific geographic area. Explore the latest cutting-edge tools and apps for social media — with an eye toward how to improve the quality of your reporting.

Speaker: Doug Haddix, director, Kiplinger Program in Public Affairs Journalism, Ohio State University

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Doug Haddix, director, Kiplinger Program in Public Affairs Journalism, Ohio State University
Doug Haddix is assistant vice president of Editorial Communications at Ohio State University. In that role, he oversees content and social media communication for several print and digital publications, including the Ohio State Alumni Magazine, OnCampus newspaper, the osu.edu website and Impact magazine. He also serves as director of the Kiplinger Program in Public Affairs Journalism, one of the nation’s leading journalism fellowships for social media and digital storytelling. Previously, he worked as a national training director for Investigative Reporters and Editors, traveling the country to conduct watchdog reporting workshops and custom training for newspaper, TV and radio newsrooms. Doug worked for 10 years as projects editor at The Columbus Dispatch, where he directed investigations and computer-assisted reporting. Before that, he held two other editing jobs: city editor of The Scranton Times in Pennsylvania and city editor of The Commercial-News in Danville, Illinois. Before becoming an editor, Doug worked as a reporter for the Springfield News-Sun in Ohio and United Press International in Indianapolis. He earned a bachelor’s degree in English and political science from Miami University and a master’s degree in journalism from Indiana University.

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Making the Right Call: The Ethics Challenge

Journalists face tough calls every day. In the field, in the newsroom, on the Web, we all have that moment when we think to ourselves, ''Did I do the right thing?'' Here's a chance to participate in a lively discussion that will let you take the lessons we've all learned back to your newsroom. There's rarely just one right call. We'll team you with other journalists as you challenge yourselves and have some fun looking at real life, real time, and really tough decisions that journalists make on a daily basis.

Moderator: Joseph Radske, assistant news director, WKOW-TV

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Joseph Radske, assistant news director, WKOW-TV
Joe Radske has been news director at WKOW-TV, Madison, WI since June, 2012. He has been a News Director in Milwaukee and Omaha. He serves on the Executive Board for SPJ-Madison Pro Chapter. Radske worked as a journalist since graduating from the University of Wisconsin-Milwaukee in 1984. He has moderated panels on Ethics at both the national SPJ-RTNDA convention as well as the Northwest Broadcast News Association conference in Minneapolis in 2012. Currently, he is president-elect of NBNA.

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Immigration Coverage Beyond the Fence

Immigration means much more than issues surround border security. Hear from those covering immigrant communities in major U.S. cities, perceptions and misperceptions of immigrants, and better understand the complex situations presented by informing and reporting on immigrant communities in the U.S.

Speaking: TBA

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From MayDay to Occupy: Covering Latino Social Movements Around the Country

Protest movements over the past two years such as Occupy, the Anaheim and May Day protests and others have been covered in many ways. Discuss ways of covering protest movements using newer media, such as U-Stream, as well as traditional, boots-on-the-ground reporting by being present and talking to protesters, the community and law enforcement.

Speaking: TBA

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15 Social Media Ideas Newsroom Leaders Can't Live Without

This fast-paced session focuses on 15 of the greatest social media ideas you might not know about! News Managers will come away with important ideas on managing social strategy and security. From building fans, to creating more engaging content and making money creatively, this session will leave you with a full list of ideas to add to bring back to your newsroom!

Trainer: Kim Wilson, founder, SocialNewsDesk

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Kim Wilson, founder, SocialNewsDesk
Kim Wilson is the Founder of SocialNewsDesk, the only social media management platform built specifically for newsrooms. After graduating from the University of Florida, Kim began her career in television news as an assistant to Dan Rather at CBS News. She went on to become Executive Producer of News at WJXT in Jacksonville, Fl prior to founding SocialNewsDesk in 2011.

Relying heavily on her experience as a newsroom manager, Kim set out to create a tool which she describes as “by news people, for news people.” The unique SocialNewsDesk feature set enforces best practices and helps managers set and measure goals. Each user gets his own login so newsroom leaders can use SocialNewsDesk to hold staff accountable and easily manage access to social channels. And SND’s Facebook Apps enable branded contesting, polling and niche apps for Elections Coverage and other major news events. SocialNewsDesk is also the exclusive social media partner for WSI and Weather Central and powers a wide menu of social-weather tools for those brands.

There are now more than 350 TV, Radio and Print newsrooms across the US and Canada using SocialNewsDesk as part of their social media strategy. You can follow Kim on Twitter @kimsnd.

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The Perfect Interview: Explore the Secrets of Interviewing and Gain Effective Interviewing Skills

Come prepared to learn some of the “secrets of interviewing” from seasoned professionals as attendees gain tips and insight on how to land great interviews for their stories. The session will provide attendees with a broader perspective about interviewing and will offer how-to advice on getting the facts and doing research, who to interview, asking the right questions and more.

Trainers: Ginny McCabe, bestselling and award-winning author, writer, speaker, teacher and media professional; Lynn Walsh, investigative producer, WPTV

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Ginny McCabe, bestselling and award-winning author, writer, speaker, teacher and media professional
Ginny McCabe is a bestselling and award-winning author, writer, speaker, teacher and media professional. Ginny is the author of five books as well as four additional collaborations. One of her latest titles, Secrets Young Women Keep (Thomas Nelson) was honored with an ECPA “Silver Medallion Award” and earned a bestselling status from the CBA Booksellers Association. She has penned countless articles for publications, including Middletown Journal and Journal News, Today’s Pulse, Crosswalk.com, Christian Retailing, Assist News, Yahoo.com and Examiner.com, among others. McCabe is also an adjunct journalism and public relations professor at Cincinnati Christian University and serves on the board of directors as secretary for the Society of Professional Journalists Cincinnati Pro Chapter. Contact her and learn more about her writing at gmwriteon.com.

Lynn Walsh, investigative producer, WPTV
Lynn Walsh in the Investigative Producer at WPTV, NewsChannel 5 in West Palm Beach, Florida. She loves holding the powerful accountable and spends more time than she would like fighting for access to public information. Follow her on Twitter (@lwalsh) and on Tumblr (lynnwalsh.tumblr.com).

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From Online to On Air: Getting Much More Out of Your Best Digital Content

Most TV station website content was created for TV and repurposed online. Learn how content designed for digital interactivity can provide every site visitor with a unique experience — and enhance your on-air newscasts too, by providing meaningful anchor engagement.

Trainer: Scott Libin, VP of news and content, Internet Broadcasting

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Scott Libin, VP of news and content, Internet Broadcasting
Scott Libin has three decades of experience as a journalist, including jobs on camera and behind the scenes, as a news director and as an educator. He is a consultant, coach and communications professional, specializing in broadcast and digital journalism.

In the spring of 2011, Scott joined Internet Broadcasting in St. Paul, Minn., where he is Vice President of News and Content.

Scott has led newsrooms at WCCO-TV and KSTP-TV in the Twin Cities, and WGHP-TV in the Greensboro/High Point/Winston-Salem, N.C., market. He has twice been a full-time member of the resident faculty at The Poynter Institute in St. Petersburg, Fla., and has trained journalists from Newfoundland to South Africa to China. Scott began his career as a congressional press secretary and as a bureau reporter in Washington, D.C. He was a reporter and weekend anchor in North Carolina before entering management.

Scott is a member of the Radio Television Digital News Association Board of Directors, representing eight states in RTDNA Regions 4 and 5. He also serves on the ThreeSixty Journalism Board of Advisers. ThreeSixty is a teen outreach program of the University of St. Thomas.

Scott’s undergraduate degree in journalism and English is from the University of Richmond. He earned his Master of Arts degree in journalism and public affairs at American University.

Scott and his wife, Michelle, live in Burnsville, Minn., with their 4-year-old daughter, Lauren. Scott also has a 20-year-old daughter, Randi. She is a sophomore at Mary Baldwin College in Virginia.

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Latino Vote

The Latino and Hispanic voting demographic is one of particular interest and scrutiny, especially since the 2012 presidential election. Elected Latino politicians discuss the coverage of this voting group in the 2012 elections and beyond, and examine the growing Latino vote and what it means for future elections and those who cover them.

Speaking: TBA

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Striking Out Alone in the World: Winning Strategies for International Freelancing

In an environment of shuttered foreign bureaus and less traditional media resources, how does a journalist break into the world of covering international news? One option is to connect with fellowships and independent funding to bring the story to your news outlet. Another option is striking out on your own, either by choice or necessity. You'll need to be the reporter, editor, business manager, fundraiser and marketer of your own journalism. Hear from those who’ve built successful models for traveling the world to bring under-told stories to an American audience.

Speakers: Jason Maloney, co-executive director, Bureau for International Reporting; Kira Kay, co-executive director, Bureau for International Reporting; Ruxandra Guidi, immigration reporter, Southern California Public Radio

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Ruxandra Guidi, immigration reporter, Southern California Public Radio
Venezuelan native Ruxandra Guidi is the immigration reporter for Southern California Public Radio. Guidi has a decade of experience working in public radio, print, and multimedia and has reported throughout California, the Caribbean, South and Central America, as well as Mexico and the U.S.-Mexico border region. Throughout her journalism career, Guidi has also produced magazine features and radio documentaries for the BBC World Service in Spanish, National Public Radio, The Walrus Magazine, Guernica Magazine, Virginia Quarterly Review, World Vision Report, Canadian Broadcasting Corporation’s Dispatches and Marketplace radio programs.

Kira Kay, co-executive director, Bureau for International Reporting
Kira Kay is Co-Executive Director and the primary reporter for the nonprofit Bureau for International Reporting (BIR). Kay’s assignments through the BIR have included serving as correspondent and producer for a multiple award-winning report on the conflict in Northern Uganda that aired on PBS NewsHour and HDNet World Report, as well as for a broad range of reports from Bosnia, East Timor, DR Congo, Liberia, Lebanon, Haiti and Cambodia on topics as diverse as war and post conflict peace building, international justice, health and global economic challenges.

Prior to founding the BIR in 2007, Kay was a network news producer for 15 years, reporting both internationally and domestically for PBS, ABC, CBS and CNN. Some of her recent non-BIR projects include covering US military actions in Africa for Dan Rather Reports, exploring the economic impact of a rising global middle class for PBS NOW and reporting on the plight of Iraqi refugees in Jordan for PBS Wide Angle. Kay is also a member of the Council on Foreign Relations.

Jason Maloney, co-executive director, Bureau for International Reporting
Jason Maloney is Co-Executive Director of the Bureau for International Reporting (BIR) and serves as its primary producer, cameraman and editor. Some of his BIR highlights include a series of reports on the Georgia/Russia war and an examination of Russia’s Muslim Republic of Tatarstan, for PBS and HDNet. His coverage of the civil war in Northern Uganda won the Robert F. Kennedy Journalism Award and received two Emmy nominations. Outside the BIR, some of Maloney’s recent projects include an Emmy-winning PBS report on the rise of the Indian middle class for PBS and an exclusive look inside the Russian youth movement Nashi for HDNet.

Maloney holds a BA from Dartmouth College and a master’s degree in International Relations from the London School of Economics. He is a member of the Directors Guild of America and a term member of the Council on Foreign Relations. His is the co-author of “Your America: Democracy’s Local Heroes”, published July 2008. In addition to his reporting work, Jason is a Clinical Associate Professor at New York University’s Arthur L. Carter Journalism Institute.

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Immigration Law Fundamentals

The promise of comprehensive immigration reform by President Obama and a bi-partisan proposal to pave a pathway to citizenship for 11 million undocumented immigrants is once again fueling discussion and generating media coverage. Given the intricacies of the complicated immigration system, journalists covering the topic may not always fully understand immigration laws and their ramifications. During this session, journalists will be offered an overview of the basic concepts of U.S. immigration law and procedure and learn how current developments and trends, including Arizona-style state immigration law initiatives, relate to federal immigration law. A list of helpful resources will be provided and discussed.

Trainer: Nelson A. Castillo, columnist, impreMedia and immigration attorney

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Nelson A. Castillo, columnist, impreMedia and immigration attorney
Nelson A. Castillo is an immigration attorney with extensive experience in the preparation and processing of family and employment-based immigration petitions and removal defense. He is a Past National President of the Hispanic National Bar Association (HNBA).

Originally from El Salvador, Mr. Castillo is the author of La Tarjeta Verde: Cómo obtener la residencia permanente en los Estados Unidos (Green Card: How to obtain lawful permanent residence in the United States). He is also a columnist and television commentator and writes Inmigración Hoy, an immigration blog in Spanish that provides up-to-date information regarding U.S. immigration issues.

Admitted to practice law in the State of New York, Mr. Castillo is a graduate of St. John’s University where he received his B.S. in Finance, cum laude, before earning his Juris Doctor and serving as a Dean’s Fellow.

Due to his great dedication, commitment and thousands of hours of pro bono legal assistance, Mr. Castillo has received numerous awards and recognitions, including being named as one of the 100 most influential Hispanics in the United States by Hispanic Business magazine.

You can learn more about Mr. Castillo by visiting www.nelsoncastillo.com.

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Our Digital Shadows: Journalists and Online Reputation

If you're working as a journalist in today's hyper-connected media environment, you are most likely tapping into search engines and social media sites for research and background information on sources. But when was the last time you evaluated your own online reputation? Does your digital shadow give off a credible first impression? Does your online conduct when interacting with members of the public reflect the standards/best practices of the organization with which you'd like to be affiliated? Nowadays, a questionable digital footprint (or the complete lack of one) can make or break a journalist's relationship with a source, an audience or a hiring manager. In this hands-on development session, you will be challenged to think critically about your own digital record and the shadows you've left behind. Learn some of the ways professional and aspiring journalists can build and manage their reputations online.

Trainers: Marie K. Shanahan, assistant professor, University of Connecticut; PaSon Mann, director of talent acquisition, Gannett Co.

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Marie K. Shanahan, assistant professor, University of Connecticut
Marie K. Shanahan is an assistant professor of journalism at the University of Connecticut. She teaches digital newsgathering, multimedia storytelling techniques and online media ethics for UConn's nationally accredited journalism program. Her academic research explores the intersection of journalism and technology, with a particular focus on anonymous online speech, online commenting on news websites, digital reputation and digital defamation. Shanahan has more than 17 years of professional experience as a print news reporter, online news producer and online editor at The Hartford Courant/Tribune Co. and AOL/Patch.com. She holds a master's degree in Interactive Communications from Quinnipiac University, and, admittedly, spends way too much time on social media. Twitter: @mariekshan

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Understanding the Fundamentals of Fiction (or Everything I Know About Writing I Learned from Romance Novels)

Tired of anecdotal ledes and boring quotes? Learn the art of real narrative writing using the unexpected secrets of the highest-paid, top-selling writers in America: romance novelists. Join us for a fast-paced workshop using real examples of how the fundamentals of mass-market fiction can help you improve your daily and long-form storytelling. Reporter/presenter Louise Knott Ahern has edited and coached fiction writers — including two New York Times bestsellers — for more than 10 years and incorporated their secrets into her own work.

Trainer: Louise Knott Ahern, reporter, Lansing State Journal

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Louise Knott Ahern, reporter, Lansing State Journal
Louise Knott Ahern is a senior projects reporter for the Lansing State Journal and has previously reported for The Detroit News and The Press-Enterprise (Riverside, CA). During her nearly 20 years in the news business, she has also spent a decade coaching fiction writers, including New York Times bestsellers. Her work has been honored by APME, the Society of Professional Journalists, the Michigan Press Association, the Gannett Corporation and several fiction organizations. Ahern is also president and co-founder of Capital City Writers Association, a membership group for professional and aspiring writers in Michigan. You can find it at capitalcitywriters.org.

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The Growth and Future of Hispanic Broadcast Media

The growth of the Hispanic population has fueled expansion in Spanish-language networks. But it has also spurred debate on how these networks will evolve as the Latino audience becomes more English-dominant. In 2012, Fox launched MundoFox, a new network in Spanish, aiming to compete with veteran Univision and Telemundo. In Los Angeles, Time Warner launched regional Spanish net Time Warner Cable Deportes. And now, Univision isn’t just sticking to Spanish. It’s expanding into English, partnering with ABC to launch Fusion, a new cable news and lifestyle network scheduled to debut in September of 2013. How are these networks hoping to capture the essence of the diverse but evolving Hispanic audience, and how are they influencing the media market place?

Speaking: TBA

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Latino Digital Media Space

Hispanic media expansion isn’t just in the broadcast arena. Many websites targeting Latinos have popped up in the past few years, hoping to attract and capitalize on this audience. Fox News Latino, NBC Latino and Voxxi are just some of the sites targeting English-speaking Latinos. ImpreMedia, owner of several print publications around the country, including La Opinion in Los Angeles and Diario La Prensa in New York, targets U.S. Spanish-language consumers online, but is also looking to expand efforts into English online content. What is the effect of these big players in the digital media landscape, and are they getting their fare share of ad dollars? Are smaller, independent media sites, such as LatinoRebels.com and NewsTaco.com having any influence on Latino online consumers?

Trainers: Francisco Cortes, director, Fox News Latino; Chris Peña, executive editor of NBCLatino.com; Julio Ricardo Varela, founder, LatinoRebels.com

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Francisco Cortes, director, Fox News Latino
A key player in helping create and launch FoxNewsLatino.com, an English-language news site in 2010, he leads and mentors a team of experienced journalists through all phases of content creation. He is responsible for growing and expanding key partnerships throughout the Hispanic marketplace, including new business development and talent recruitment. Reaching across all of Fox News' platforms and Affiliates, FoxNewsLatino.com is now partnering with MundoFox. Francisco has been a part of the FOX News family since 1999, currently serves on the News Corporation Diversity Business Council.

Chris Peña, executive editor of NBCLatino.com
Chris Peña is the Executive Editor of NBCLatino.com, an English-language lifestyle and news digital destination focused on U.S. Hispanics. Formerly Assistant News Director of NBC in Chicago and News Director for Telemundo Houston, Chris currently Chris leads all aspects of NBCLatino.com business, from P&L to operations, staffing & hiring, editorial direction and oversight of sales and marketing.

Julio Ricardo Varela, founder, LatinoRebels.com
Julio is the founder of LatinoRebels.com, an independent media company that in less than two years has become a "must read" news source for any journalist committed to covering the U.S. Latino world and how the media portrayals of U.S. Latinos are changing. The Rebels' stories have been featured in countless national and global media outlets, including The New York Times, Forbes, Le Monde, Yahoo! News, HuffPost, MSNBC.com, CNN, NBC, CBS, ABC, U.S. News, Deadspsin, Univision News, Mun2, and The Atlantic. A weekly contributor to NBC Latino, Julio has also represented the Rebels on Face the Nation, Univision, and NPR.

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Talk The Copy

Not only radio and TV reporters and anchors need strong performance chops. Journalists working in all media can benefit from learning and practicing proven techniques for sounding conversational. Participants will learn how to project, breath, mark the copy, evaluate their voice for continued growth, and utilize the toolbox of techniques presented. You'll interact with each other and be put in front of a microphone to get practice and feedback in front of the group.

Trainer: Marilyn Pittman, NPR Voice Coach and Talent Consultant

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Marilyn Pittman, NPR Voice Coach and Talent Consultant
Marilyn Pittman is a performer who also teaches performance. Her career as a radio talk show host, TV news anchor, comedy commentator, and writer/producer spans more than three decades.

Since 1990, she has been the leading talent consultant to NPR and NPR stations, coaching hundreds of broadcasters in voice and delivery, as well as interviewing, writing, field recording, and sound design.

A guest lecturer at the UC Berkeley’s Graduate School of Journalism and The Knight Digital Media Center there, her workshops focus on vocal dynamics, reading copy, breathing, projection, authenticity, persona, and on-camera performance.

Her presentations at industry conferences include Public Radio News Directors Inc., the Radio Television Digital News Association (formerly RTNDA), UNITY, and the Broadcast Education Association.

She has won national and local awards for her work as a journalist, comedian, and solo performer, and was the Narrator on the Academy Award-winning documentary, “Deadly Deception: General Electric, Nuclear Weapons, and Our Environment,” 1992).

She coaches authors and executives on public speaking skills and brings humor, wisdom, and a depth of experience to each new opportunity.

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Write This Workshop

You write Tweets and Facebook statuses and website updates and you know you're not writing them nearly as well as you could. In this workshop, you'll learn essential ingredients of powerful digital writing and design, research about how people read online, and how to capture a reader in three seconds or less. You’ll do some practice writing and get a bit of coaching on your work.

Trainer: Valerie Hyman, president, News & Management Training

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Valerie Hyman, president, News & Management Training
Valerie Hyman strengthens democracy by helping journalists do their best work. After a decade as a DuPont and Peabody award-winning news reporter, she spent a year as a Nieman Fellow at Harvard. She became Director of News Development for the Gillett Group of television stations, assessing newsroom operations and coaching news directors around the country.

She started both the Program for Broadcast Journalists at The Poynter Institute, and the Kneeland Project for Responsible Journalism, both of which remain vibrant, non-profit sources of journalism training.

Now an independent consultant, she teaches journalists in the U.S. and around the world to be bold, ethical, and skillful. Her workshops show managers how to invent new approaches to old problems, delegate, hold staff accountable, have difficult conversations, and manage their time.

Her clients have included Gannett Communications, NPR, Media General, NBC/Universal, Belo Corporation, Meredith Corporation, the U.S. State Department, and television stations and broadcast associations across the country. She also provides private coaching for executives and journalists.

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Diversity Data-Mining: Finding Important Demographic Trends in Census Data

By 2040 the United States will be a majority minority country. There are great stories to tell about the changing demographics of our country that are hidden in plain sight within Census data. This computer-assisted reporting session will teach reporters to dig through data and find important stories that reveal how their communities are changing. Reporters will learn to examine data that can predict trends in areas including education, housing and transportation You'll walk away with solid story ideas they can take back to the newsroom. You'll also gain a deeper understanding of the importance of diversity in reporting and enhance your computer-assisted reporting skills.

Moderator: Sherri Williams, freelance journalist

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Revolutionize Your Career: How To Get A Journalism Fellowship

Today's digital tools are revolutionizing how information is gathered, reported and delivered. The nation's top three, yearlong journalism fellowships offer an opportunity to re-position yourself in this ever-changing environment. They give you time and support to retool, recharge and help re-invent journalism with multimedia training, ongoing workshops and all the resources of world-class research universities and technology centers. In an interactive session with program decision-makers and former fellows, find out how a fellowship can reshape your career. Do you have ideas for ways to improve information gathering, storytelling or news distribution? Innovation is the focus of the John S. Knight Fellowships at Stanford. Are you fascinated with international issues? The Knight Wallace Fellowships at the University of Michigan sponsors travel and in-person dialogues with foreign government and industry leaders. The Nieman Fellowships at Harvard, the oldest study program for journalists, now also offers short-term visiting fellowships along with their yearlong program.

Speakers: Evelyn Larrubia, education editor, KPCC: Southern California Public Radio; Dianne Solis, senior writer, Dallas Morning News; Kim Kozlowski, reporter, The Detroit News

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Kim Kozlowski, reporter, The Detroit News
Kim Kozlowski is an award-winning reporter at The Detroit News who covers higher education and research. A journalist for 21 years, Kim has worked at five daily newspapers but spent the majority of her career at The News. Her portfolio includes a wide range of topics including stem cell research, an issue that landed her a mid-career sabbatical in 2009 as a Knight-Wallace Fellow at the University of Michigan.

Evelyn Larrubia, education editor, KPCC: Southern California Public Radio
Evelyn Larrubia is education editor at KPPC Southern California Public Radio. She has also been the editorial director for the Investigative News Network, an associate editor at the Los Angeles Daily Journal, and a staff writer at the Los Angeles Times for 12 years. She started her career as a reporter at El Nuevo Herald in Miami and the Sun-Sentinel in South Florida. She was a John S. Knight Fellows in 2010-11.

Dianne Solis, senior writer, Dallas Morning News
Dianne Solis is a senior writer at the Dallas Morning News. She has also been a foreign correspondent for The Wall Street Journal. She has written about post-Katrina New Orleans, families fractured by addiction to starter heroin, narcotics gangs and the impacts of drug violence and immigration issues. She was a Nieman fellow at Harvard University and has been a senior fellow at the Institute for Justice and Journalism's immigration fellowship since 2010.

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Every Mind Matters and It Matters How We Report

The unfathomable terrors of Tucson, Aurora and Newtown. The hidden struggles with depression, autism and PTSD. The epidemic of suicide. Why do so many of our newsrooms assume that violent acts are linked to mental illness? When is a person’s mental condition really relevant to stories? What’s the RIGHT way to WRITE about such issues without contributing to contagion? How do we replace sensationalism with sensitivity? This panel will increase your awareness of mental health issues, how to better understand them, thoughtfully report them and offer your newsrooms toolkits and other constructive ways to help readers, listeners and viewers with them.

Moderator: Wayne Lynch, news director, NWCN

Speakers: Dr. Patrick Corrigan, principal investigator, Chicago Consortium for Stigma Research; Brian Dyak, founder
and President/CEO, Entertainment Industries Council, Inc. and
the Entertainment and Media Communication Institute; Julio Cesar Ortiz, senior mental health reporter, Univision 34 Los Angeles; Joanne Silberner, artist-in-residence, University of Washington

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Wayne Lynch, news director, NWCN
Wayne Lynch is Emmy award-winning media executive with more than three decades of achievement in local/regional television news and programming. Following a successful on-air reporting and anchoring career, he now has 32 years in television news management, achieving station manager and general manager positions. He has an M.A. in Public Communication from American Unversity in Washington, DC and is a published author. Eight years ago, Mr. Lynch lost his younger brother to suicide after battles with bipolar and manic depressive disorders, and he has since dedicated his efforts to fostering better understanding of mental illness in his chosen field of Journalism.

Dr. Patrick Corrigan, principal investigator, Chicago Consortium for Stigma Research
Dr. Patrick Corrigan is a renowned expert on the issue of mental health stigma. Twelve years ago, Dr. Patrick Corrigan became principal investigator of the Chicago Consortium for Stigma Research, the only NIMH-funded research center (National Institute of Mental Health) examining the stigma of mental illness. The Chicago Consortium evolved into the National Consortium on Stigma and Empowerment. He is currently a Distinguished Professor of Psychology at the Illinois Institute of Technology and editor of the American Journal of Psychiatric Rehabilitation. A prolific researcher, he has authored or edited twelve books and more than 300 papers.

Brian Dyak, founder
and President/CEO, Entertainment Industries Council, Inc. and
the Entertainment and Media Communication Institute
Brian Dyak is
founder
and
President/CEO of the Entertainment Industries Council, Inc. and
the Entertainment and Media Communication Institute. Over a 30-year period Mr.
Dyak has successfully constructed
a bridge
between
the
entertainment
industry
and
the depiction of health
and
social
policy issues.
He has created
more than
750 PSAs, multiple training films, radio promotions
and
national
TV
specials on a variety of
health/social
issues. He is publisher of ‘Spotlight on Depiction of Health and Social Issues,’ a multi‐volume resource encyclopedia for the creative community with special emphasis on discrimination and stigma reduction. Mr. Dyak’s volunteer
activities include serving
on the National
Action
Alliance
for
Suicide Prevention.

Julio Cesar Ortiz, senior mental health reporter, Univision 34 Los Angeles
Julio Cesar Ortiz is an award-winning television news reporter whose compelling stories and in-depth coverage of mental health and immigration has been recognized at the local, state, and national levels. He is responsible for producing and reporting the first-ever Spanish bi-monthly mental health news segment titled "Una Mente, Una Vida," which, in cooperation with other therapists, explores the complexity, sensitivity and understanding of mental health issues. Ortiz played an integral role in adapting and developing the TEAM Up reporting on mental health style guide and toolkit for Spanish language news media. He has a master’s degree in marriage and family therapy from the University of Southern California Rossier School of Education, where he graduated in 2012 as valedictorian and outstanding lead student.

Joanne Silberner, artist-in-residence, University of Washington
Joanne Silberner is an artist-in-residence in the Department of Communication at the University of Washington, and contributes stories to NPR and the BBC/PRI show “The World.” For 18 years, she was a health policy correspondent at NPR, covering medicine, health policy, mental health, and global health. Prior to that she spent five years covering consumer health and medical research at U.S. News & World Report. In addition, she has worked at Science News magazine, Science Digest, and has freelanced for various publications, including the Washington Post, Health, USA Today, Practical Horseman, and Kaiser Health News.

She had a Rosalynn Carter Fellowship for Mental Health Journalism in 2010, and produced stories on mental illness in developing countries for NPR and for “The World.” She had a fellowship at the Harvard School of Public Health, and a Kaiser Family Foundation Media Fellowship. During the Kaiser fellowship she produced an hour-long radio documentary on the closing of a state mental hospital.

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Calling the Shots: Becoming a Manager in the Newsroom

Ever want to move up the management ladder but don't know where to start? Hear from some of the industry's top management talk about best practices for Latino journalists to get into the management ranks of new media, television and traditional print media.

Speaking: TBA

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Shorter, Sharper, Stronger: How to Write Broadcast News Better

No matter how much — or how little — you know about writing for broadcast (or any news medium), Merv’s tips, pointers and suggestions will help you write better. Guaranteed. Merv will distill the highlights of his professional handbook, “Writing Broadcast News Shorter, Sharper, Stronger” and cover the helpful highlights of his latest book, “Weighing Anchors.” Both books are crammed with useful lessons in writing, grammar and journalism. If you apply Merv’s approach and apply yourself, you’re bound to write well. You’ll see why the BBC News stylebook recommends only one book on broadcast newswriting: his. Learn the ingredients for a good script — and the importance of learning how to write right. Oscar Wilde said, “Nothing that is worth knowing can be taught.” As you’ll soon learn, Oscar never met Merv.

Trainer: Merv Block, writing coach, Television Newswriting Workshop

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Merv Block, writing coach, Television Newswriting Workshop
Mervin Block wrote for the "CBS Evening News with Walter Cronkite" and the "ABC Evening News with Frank Reynolds" and freelanced at NBC News.

He also wrote for Ed Bradley, Tom Brokaw, Charles Kuralt, Charles Osgood, Dan Rather, Harry Reasoner, Marlene Sanders, Diane Sawyer, Bob Schieffer and Mike Wallace.

Block teaches writing workshops in broadcast newsrooms around the country—and beyond.

Previously, Block worked as a newspaper reporter and editor in Chicago. He later served as executive news producer for WBBM-TV, Chicago, and wrote and broadcast editorials for WNBC-TV, New York City.

He won first prize three times for TV spot-news scripts in the annual competition of the Writers Guild of America.

Block wrote a column on writing in the RTNDA’s monthly magazine for 13 years.

He taught broadcast writing at Columbia University's Graduate School of Journalism for 30 years.

Block holds an M.S.J. from the Medill School of Journalism, Northwestern University, and a certificate from Columbia's Graduate School of Journalism.

His latest book:“Weighing Anchors.” He also wrote “Writing Broadcast News Shorter, Sharper, Stronger: A Professional Handbook, 3rd ed.” and three other books on newswriting.

In 2004, the Chicago Press Veterans Association chose him as Press Veteran of the Year.

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The LIVE Shot

The live shot — it's something almost every TV or broadcast (and increasingly more online) reporters will do at some point. Join a discussion of best practices from some of the country's top live shot reporters and get hands-on scenarios that will immediately help you improve your live shot game.

Speaking: TBA

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Portrayal of Latinos in Hollywood

Hear from some of the leading journalists covering Latinos in Hollywood as well as actors and actresses discussing the progress and perceptions of Latinos since 2000. What progress has been made in the past 13 or so years, and what barriers still need to be overcome?

Speaking: TBA

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Upping Your Game in Sports Reporting

How to break into sportscasting and making sports relevant for your local audience once you get there. Special emphasis on career development strategies, crafting unique and interesting stories and why aspiring sportscasters should seriously consider becoming newscasters.

Trainers: Marc Zumoff, Zumoff Productions, LLC; Max Negin, assistant professor, Elon University

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Max Negin, assistant professor, Elon University
Max Negin covered his third Olympic Games for NBC in London during the summer of 2012. As part of NBC’s coverage of the 2010 Winter Olympic Games, Max won a national Emmy in the category Outstanding Technical Team, Studio. He has also won two regional Emmys for writing and editing. Max has worked as an editor, producer and director for NBC, HBO Sports, FOX, ESPN, Comcast Sportsnet and the Philadelphia 76ers. He is an Assistant Professor of Communications at Elon University. He has a B.A. from Rowan University, an M.A from Temple University in Broadcasting, Telecom, and Mass Media as well as an M.F.A. in Film and Television Production from UNC-Greensboro. Max currently holds a membership in the University Film and Video Association (UFVA) and the Broadcast Education Association (BEA).

Marc Zumoff, Zumoff Productions, LLC
Marc Zumoff is in his 36th year of broadcasting and his 20th season as the television play-by-play voice of the NBA’s Philadelphia 76ers. He has been a play-by-play announcer at the regional and network levels and has extensive experience in anchoring, reporting and production in news and sports broadcasting. Marc’s broadcast coaching business is featured at www.marczumoff.com. Marc is a 14-time regional Emmy winner as well as a graduate of Temple University.

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What is Latino? Hybrid Latinos

Examine the cultural and demographic evolution of Latinos in the U.S. and get useful insight on how to accurately cover these trends. These aren't Latinos who immigrated to the U.S. and learned English — these are people whose experience is both consuming content based by interest and comfort in both languages.

Speaking: TBA

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It Takes a Village: Working Together to Prevent Plagiarism and Fabrication in News

In the evolving landscape of journalism, there is increasing pressure to get stories out quickly, often in bite-size portions. This, plus lax newsroom policies, is contributing to instances of plagiarism and fabrication. The American Copy Editors Society, SPJ and RTDNA, along with several other journalism organizations, examined the related issues of plagiarism, verification and attribution and held a national Plagiarism Summit. This session will explain some of the findings and give you real-world recommendations for preventing and handling issues of plagiarism.

Trainer: Teresa Schmedding, president, ACES

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Teresa Schmedding, president, ACES
Teresa Schmedding is the deputy managing editor/digital for the Daily Herald Media Group in suburban Chicago. She also is the president of the American Copy Editors Society. She oversaw the publication of To Tell the Truth and Nothing But and organized the 2013 national summit on plagiarism. She has a bachelors in journalism and a masters in media management from the University of Missouri.

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Talking Shop: Honest Freelancing Perspective From a Writer and Editor

Hearing from a fellow freelancer is always helpful, but talking with editors and decision makers (i.e. gatekeepers) is essential to better inform you how the freelancing process works. Hear both sides — the freelancer and editor — and get actionable, practical tips of how to turn queries into paychecks. They'll cover topics like queries, how to get into national publications, how writers and editors communicate, the money side, where they stand on moonlighting outside of journalism, and the role that Kickstarter, Indiegogo, the Pulitzer Center and other non-traditional funding sources play.

Trainers: Mark Robinson (@markrobsf), features editor, Wired; Amy Wallace (@msamywallace), freelancer for outlets including Wired, GQ, Los Angeles Magazine and others

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Mark Robinson, features editor, Wired
As the features editor of Wired, Robinson works with writers and editors who cover the impact of technology on everything from lockpicking to Syrian politics. He also leads the magazines e-book effort. Prior to joining Wired in 2001, Robinson was an editor for the Industry Standard, supervising coverage of the media industry. He also spent six years as a daily newspaper reporter, hopping from California to Pennsylvania to North Carolina. Originally from Silicon Valley, Robinson moonlights as a jazz singer. He attended Stanford University’s master’s program in journalism.

Amy Wallace, freelancer for outlets including Wired, GQ, Los Angeles Magazine and others
Amy Wallace is a freelance writer based in Los Angeles. She is an editor-at-large at Los Angeles Magazine and a correspondent for GQ. For about 18 months ending in 2011, she wrote a monthly column on creativity and innovation (called “Prototype”) for the New York Times Sunday Business section.

Previously, she was a senior writer at Conde Nast Portfolio, the new business magazine that launched in May 2007 and closed two years later. She came to Portfolio from the Los Angeles Times, where she was the deputy business editor who ran entertainment and technology coverage. Prior to becoming an editor, she was a senior writer at Los Angeles magazine, where her September 2001 profile of Peter Bart, the editor in chief of the 102-year-old trade paper Daily Variety, was a finalist for both the National Magazine Award and the Gerald F. Loeb Award in 2002.

Wallace began her career as an assistant to New York Times columnist James Reston after graduating cum laude with a B.A. in history from Yale. She then spent two years at the Atlanta Journal-Constitution covering prisons and death row, among other things, and 11 years at the Los Angeles Times covering state politics, higher education, and the entertainment industry.

While at the Times, she shared in two staff-wide Pulitzer Prizes: in 1992,for coverage of the Los Angeles riots, and in 1994, for coverage of the Northridge earthquake.

Wallace’s work has appeared in the New Yorker, Wired, Vanity Fair, GQ, Details, Esquire, the Nation, the New York Times Magazine, Elle, More, InStyle, Reader’s Digest and other national publications. Her stories and interviews have also been included in The Best American Science Writing 2010, The Best American Magazine Writing 2002, The Meanings of Dress, a textbook for design and merchandising students, and The Meaning of Life: Wisdom, Humor, and Damn Good Advice from 64 Extraordinary Lives, a compilation of Esquire’s “What I’ve Learned” columns.

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Scoring With Latinos

Latinos are making an impact on and off the playing field. Some of the most recognizable athletes in U.S. professional sports are hitting home runs, catching touchdowns, dunking baskets and of course scoring GOOOOOOOOOOLS! Athletes from major league sports franchises in the Los Angeles area discuss how their respective teams are designing plays to help them win with Latino athletes and fans.

Speaking: TBA

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Changing Times, Changing Terms: Claiming Your Power in the New Media Newsroom

As your newsroom continues to evolve into a mobile, digitized, multi-platform workplace, how can you seize new opportunities for your career? How does “One Man Banding” affect the quality of your work and your work life? Whether you’re thinking about getting a new job, being reassigned, taking a buyout or being laid off, learn how to negotiate the strongest PSC possible, choose an agent, manager or lawyer and strategically switch jobs, companies or markets. Leading industry professionals share best practices on how you can be proactive in shaping your newsroom role, what you need to know to transform your career vision into action ... and claim your power as an employee.

Trainers: Joe Vazquez, Emmy award-winning reporter and multi-media journalist, KPIX CBS5; Mary Cavallaro, asst. national executive director, news & broadcast, SAG-AFTRA

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Mary Cavallaro, asst. national executive director, news & broadcast, SAG-AFTRA
As the Assistant National Executive Director, News & Broadcast for the Screen Actors Guild - American Federation of Television & Radio Artists (SAG-AFTRA), Mary Cavallaro, Esq. is responsible for overseeing the negotiation and administration of over 225 labor agreements with network and local broadcast employers nationwide, and chairs national negotiations for the Network News Agreements; as well negotiations with employers with station and broadcast operations in multiple markets. Mary works directly with the SAG-AFTRA Broadcast Steering Committee on policy and matters of concern to broadcast members. Prior to accepting her current position in the recently merged SAG-AFTRA, Mary worked for AFTRA for over 13 years, where she served as Business Representative / Staff Counsel for the AFTRA Local and SAG Philadelphia Branch and later as a National Representative / Staff Counsel for AFTRA. Mary was Of Counsel with the firm of Montgomery, McCracken, Walker & Rhoads in Philadelphia representing media talent and creative professionals providing advice and counsel to clients regarding personal services contracts, production development, copyright, licensing and other intellectual property matters.

Joe Vazquez, Emmy award-winning reporter and multi-media journalist, KPIX CBS5
In a local TV news career that spans more than two decades, National Emmy winner Joe Vazquez has traveled far and wide in search of a good story. In September, 2010, Joe and his San Francisco KPIX5 CBS news team were awarded the National Emmy Award for their Breaking News coverage of the Oakland riots, following the shooting of Oscar Grant at the hands of a BART policeman. That award followed a regional Emmy for the same coverage. In 2008, he won a regional Emmy for his 11 o’clock news coverage of the tiger escape at the San Francisco Zoo. Joe has hustled after hurricanes and tropical storms in Houston and New Orleans; covered politics and police in Philadelphia; and while in the Bay Area, has covered all the major stories. While backpacking abroad in September of 2001, Joe was called to work briefly by NBC News as a freelance correspondent in Southern Turkey, covering military operations near the Iraqi border. As an NAHJ member, he volunteers his time to empower the next generation of storytellers.

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Freelancing for Radio & TV

A hands-on session with two working broadcast journalists on how they make their business work. How do you break into the market as a freelancer, what kinds of stories do you get to do, how much time does it take to edit and create a piece, and other practical tips.

Trainers: Jennifer London, founder, Reel News Productions; David Weinberg, contributor to NPR’s Marketplace and producer of the Random Tape podcast

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Jennifer London, founder, Reel News Productions
Jennifer London is an award-winning journalist with more than 20 years experience. She has been awarded with one of journalism’s highest honors — a Columbia duPont Award for Excellence in Journalism. Jennifer is also the recipient of an Emmy Award, a Golden Mike Award and a First Place, LA Press Club Award.

Jennifer has worked in local, cable, network and public television and has reported from nearly all 50 states, and internationally from South America, Europe, South Eastern Asia and the Caribbean. Her work has appeared on NBC Nightly News, The Today Show, Dateline, MSNBC, CNBC, World Report on HDNet, Court TV, CBS News, CNN and KCET. Jennifer has also been a guest reporter on a number of NPR radio stations in Southern California.

Highlights from the field include covering Hurricanes Katrina and Dennis, the Kobe Bryant, Scott Peterson and Michael Jackson trials, the California wildfires of 2003, the final launches of Space Shuttle Endeavour and Discovery, investigating claims of anti-Semitism in Venezuela, transgender issues in Nepal, civil rights abuses in Argentina, and the London Terror Bomb Plot.

When Jennifer's not on a reporting assignment she spends her free time traveling internationally as a humanitarian worker, and has helped build houses in Papua New Guinea, Ethiopia, Ghana, Nepal and most recently in Kyrgyzstan in Central Asia. Jennifer is also an avid photographer, and collector of digital camera memory cards and frequent flyer miles.

David Weinberg, contributor to NPR’s Marketplace and producer of the Random Tape podcast
David Weinberg started his career in radio at WWOZ FM in New Orleans where he was a regular contributor to the locally produced series Street Talk. He is currently a freelance reporter based in Los Angeles. His work has been broadcast on NPR, Voice of America, The World, Marketplace, 99% Invisible, WireTap, Transom.org and Love + Radio. He also produces the radio show Random Tape.

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Curation Station: Effective Use of Social Tools for Breaking and Big-Issue Reporting

Social media continues to present challenges and opportunities for traditional media as newsrooms navigate the streams of content on sites such as Twitter, Facebook, Instagram and YouTube while still maintaining traditional and ethical journalism standards. Learn how to effectively plan and strategize for breaking news and big-issue reporting by curating social media output with tools such as Storify and RebelMouse (among others) to add value to your reporting. Get actionable tips on maximizing the effectiveness of such tools, and learn how to incorporate social and curation tools before, during and after big stories. Events to be discussed include Hurricane Sandy, the Christopher Dorner manhunt in Southern California and the Boston Marathon bombing.

Trainers: Kelly Fincham, assistant professor, Hofstra University; Kim Bui, social media and outreach, KPCC

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Kim Bui, social media and outreach, KPCC
Kelly Fincham is an assistant professor of journalism at Hofstra University and faculty adviser to the award-winning Long Island Report. Her research area focuses on social media ethics and practice and she has presented at several conferences in the U.S. including Journalism Interactive and EIJ2012. A long-time journalist, she has worked in major newspapers in Australia and Ireland and has overseen several start-ups in the U.S. including news sites IrishCentral and IrishAbroad. She also does pro-bono social media and web work for the non-profits Irish Lobby for Immigration Reform and the Rory Staunton Foundation.

Kelly Fincham, assistant professor, Hofstra University
Kim Bui is a journalist interested in the exploration of platforms and social media storytelling. She has experience in web journalism including major newspapers as a reporter and public radio outlets as a social media editor. Bui has also worked on major news start-ups like The Loop 21, where she managed development and web operations. She's also the co-founder of #wjchat, a weekly Twitter chat for web journalists. Bui was named one of Poynter's 35 influential people in social media in 2010.

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Ética Periodística en la Cobertura de Sucesos

Note: This session will be presented in Spanish.

¿Cuáles son los retos éticos que enfrentan los periodistas que trabajan en los medios en español en los EEUU en el siglo XXI? ¿Es un deadline un justificativo para no seguir un estándar ético? El caso de la cobertura de la muerte de la cantante Jenni Rivera es un ejemplo de las presiones que enfrentan los periodistas de parte de sus editores y la limitante del tiempo para cubrir un suceso noticioso.

English Translation: What are the ethical challenges faced by journalists working in the media in Spanish in the U.S. in the 21st century? Can a deadline justify not following an ethical standard? Coverage of singer Jenni Rivera is an example of the pressures journalists face from their editors and time limits in covering a breaking news event.

Speaking: TBA

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Facebook Usage Survey

We’ve seen a tremendous increase in social media usage. But what does it really mean to your news organization. It’s more than just posting vacation and birthday pictures. You’ll hear results of exclusive research projects showing how consumers are using Facebook and Twitter as part of their daily news consumption. You’ll hear and learn what people are looking for on Facebook and twitter. More importantly you’ll see a shift in how demographics are consuming news and how, based on research, you should be using Facebook and Twitter as a news organization. We look at the impact of Facebook on the breaking news stories in Aurora, Newton and Boston. All of this will help you better respond to your news consumers’ expectations.

Trainers: Steve Schwaid, VP of Digital Strategies, Crawford, Johnson and Northcott; Dana Neves, VP of News, WFSB and WFSB.Com

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Drones: The New Airborne Reporter in Your Future

Unmanned camera drones are becoming affordable for even modest newsroom budgets. The FAA will release new rules for these tools in 2015, but many ethical and state-level legal situations will arise. Hear from people who are testing drones in their newsrooms and in university journalism programs and discuss all the many issues that come about from the rise in drone journalism.

Trainer: Matt Waite, professor of practice, University of Nebraska-Lincoln

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Matt Waite, professor of practice, University of Nebraska-Lincoln
Matt Waite is a professor of journalism at the University of Nebraska-Lincoln, founder of the Drone Journalism Lab and co-founder of Hot Type Consulting LLC, a web development firm. From 2007-2011, he was a programmer/journalist for the St. Petersburg Times, now Tampa Bay Times, where he developed the Pulitzer Prize-winning PolitiFact. Before that, he was an award-winning investigative reporter for the Times and co-author of Paving Paradise: Florida's Vanishing Wetlands and the Failure of No Net Loss.

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Retos y oportunidades de la educación de periodismo en Español

Note: This session will be presented in Spanish.

La expansión de medios de comunicación en español en los Estados Unidos está ofreciendo más oportunidades para periodistas bilingües. Pero para quienes nacieron aquí y aprendieron hablar español informalmente en su hogar, dominar la gramática es fundamental para aprovechar estas oportunidades laborales. Profesores de universidades donde se desarrollan programas de enseñanza e investigación sobre periodismo en español discutirán el estado actual de la formación profesional en este idioma y cómo los estudiantes bilingües pueden beneficiarse de estos programas especializados.

English Translation: The expansion of media in Spanish in the United States is providing more opportunities for bilingual journalists. But for those who were born here and speak Spanish learned the language at home, mastering the grammar is essential to take advantage of these opportunities. Professors who teach at universities that offer Spanish-language journalism programs discuss how bilingual students can benefit from these specialized programs.

Speaking: Zita Arocha, senior lecturer, University of Texas at El Paso; Jéssica Retis Ph.D., assistant professor, California State University Northridge; Dr. Federico Subervi, professor, Texas State University-San Marcos; Mercedes Vigon, Ph.D., associate professor, Florida International University

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Journalism — Daily Stress, Lasting Impact

From last year’s Newtown tragedy to the kidnapping of a journalist team in Syria, the pressures of covering very difficult news events may have both an immediate and lasting impact on anyone who works in a newsroom or on location. While covering violence is not new to the profession, journalists often carry the burden of its impact as a hazard of the job. Working to cover these stories on a 24/7 basis, delivering content for multiple platforms, and getting close to the story may be part of the job, but it is not without significant emotional impact on those who work in our profession. Join leading journalists, representatives from SAG-AFTRA, and professionals from partner organizations devoted to keeping journalists safe — physically and mentally for a discussion of how the industry is addressing these issues, as well as the benefits and protections SAG-AFTRA and partner organizations provide journalists dealing with Post-Traumatic Stress Disorder.

Moderator: Mike Walter, general news anchor, CCTV-America, Dart Center Ochberg Fellowship Recipient, Producer/Director Breaking News, Breaking Down

Speakers: Anna Calderon, director, Los Angeles News & Broadcast, SAG-AFTRA; Mary Cavallaro, assistant national executive director news & broadcast, SAG-AFTRA; Claudia Peschiutta, reporter, KNX

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Excellence in Financial Reporting: How Award-Winning Journalists Get it Done

Co-produced by RTDNA and the National Endowment for Financial Education. Featuring the RTDNA/ NEFE Excellence in Personal Finance Reporting Awards, the Money Matters session will reveal the very best in personal finance journalism from television, radio and online. Winners will break down their award-winning submissions and share the key reporting tools and best practices they used to add depth to their reporting. Audience members will walk away from the session with several ways to creatively approach their reporting and make comprehensive topics more digestible to viewers and listeners.

Trainers: TBA

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Reporters and PIOs: Improving the Relationship

Reporters complain about public information officers monitoring their interviews and generally slowing down the reporting process, while public information/affairs officers complain that reporters make unreasonable demands and often try to bypass legitimate agency boundaries. What's the truth and what can you do about it? This session will reveal just what both reporters and PIOs think about each other and will offer at least five things reporters can do to develop a productive, ethical and trusting relationship with their PIOs.

Trainers: Brian Eckert, director of media and public relations, University of Richmond; Carolyn Carlson, assistant professor, Kennesaw State University

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Carolyn Carlson, assistant professor, Kennesaw State University
Carolyn S. Carlson is an Assistant Professor of Communication in the Journalism and Citizen Media concentration at Kennesaw State University in suburban Atlanta. She has been researching the relationship between reporters and government public relations professionals. Reports on her research received widespread attention during national Sunshine Week in March 2012 and 2013. In August 2012, she took a group of Communication students to the Republican National Convention to report on it for a campus website. Before entering academia, Dr. Carlson worked as a political press secretary and as a longtime reporter and editor for The Associated Press, as well as a newspaper reporter. She is a former national president of SPJ, a former chair of the SPJ Ethics Committee and a current member of the SPJ Freedom of Information Committee. She is also adviser to the SPJ chapter at Kennesaw State. She received the Wells Key in 1993 and the SPJ First Amendment Award in 1998.

Brian Eckert, director of media and public relations, University of Richmond
Brian Eckert has been director of media and public relations at University of Richmond since 1999. He is the university’s spokesperson, responsible for local and national media relations, public information, and crisis communications. During more than 20 years of public relations work, he has represented two top-tier private universities, a 45,000-student public school district and a major airline. Before that, he worked 14 years in New Jersey, New York City and London as a newspaper reporter; travel writer; magazine editor; and radio-TV reporter, anchor, producer and news director. He is a national executive committee member of the Society of Professional Journalists and the organization’s Region 2 director, leading the professional and campus chapters in Delaware, Maryland, D.C., Virginia and North Carolina. He is past president of the both the College Communicators Association of Virginia and D.C. and the College News Association of the Carolinas. He is a graduate of Wake Forest University and was a Reuters Fellow at the University of Oxford, which he attended on a Rotary Ambassadorial Scholarship.

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Narrative Writing and Shooting for Television News

Would you like to make your reporting more memorable? Learn the difference between fact cramming and fact weaving. The narrative style of writing and photography can make your reporting more relevant to your viewers. This example-heavy presentation will teach you to use simple narrative techniques in any kind of story, from daily or breaking news, to a longer form feature, to radio, print, the Web, and even on Twitter.

Trainer: Wayne Freedman, MMJ reporter/photographer, KGO-TV

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Wayne Freedman, MMJ reporter/photographer, KGO-TV
Wayne Freedman is an MMJ reporter/photographer at KGO-TV in San Francisco. He is a multiple Edward R. Murrow, NPPA, and 51-time Emmy award winner. He has given more than 100 lectures on visual storytelling to stations and professional organizations across the nation and overseas.

The second edition of his guidebook for young professionals, "It Takes More Than Good Looks to Succeed at Television News Reporting," is required reading in prestigious journalism schools across the nation.

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Mobile newsgathering: Making the most of your smartphone

Get the latest on apps, tools and techniques that will help you get high-quality results from a device that's always with you. This session will cover tips on shooting and editing photos and video, using social media and getting out the written word.

Trainer: Carl Corry, online local news editor, Newsday

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Carl Corry, online local news editor, Newsday
Carl Corry is the online editor for local news at Newsday and an at-large director of the Society of Professional Journalists.

His experience spans the print, TV and online worlds.

Before Newsday, where he started in 2010, he was executive producer of News 12 Interactive, running the Web and interactive TV operations of the seven News 12 cable stations. He also launched and ran a hyperlocal initiative covering towns on Long Island and New Jersey called News 12 My Town.

He was previously editor of Long Island Business News and an Internet reporter for Marketwatch.com. He was also a community news and business reporter.

In between, he was an Internet reporter for Marketwatch.com, and has freelanced for numerous publications, including the New York Post.

In 2012, Corry was elected an at-large director for SPJ, and previously served as an SPJ Chapter Doctor, co-chair of the 2012 SPJ Region 1 Spring Conference, SPJ Region 1 Director (2006 Regional Director of the Year) and president of the Press Club of Long Island, leading the club from 2002-2005.

He is currently on the board of the Martin Buskin Committee for Campus Journalism at Stony Brook University, and a member of the Energeia Partnership, a regional stewardship group.

He is a graduate of Stony Brook University.

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