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Breakout Sessions: Day Two

There's something for everyone in this year's schedule. Check out a list of the breakout sessions we're offering in Anaheim! All Breakout Sessions are included as part of your conference registration — no additional fees apply.


Jump to:

Sunday: 9 a.m. | 10:30 a.m.. | 1 p.m. | 2:30 p.m. | 4 p.m.
Monday: 11 a.m. | 12:30 p.m. | 2 p.m.


Monday, 11 a.m.-Noon

Making the Right Call: The Ethics Challenge

Journalists face tough calls every day. In the field, in the newsroom, on the Web, we all have that moment when we think to ourselves, ''Did I do the right thing?'' Here's a chance to participate in a lively discussion that will let you take the lessons we've all learned back to your newsroom. There's rarely just one right call. We'll team you with other journalists as you challenge yourselves and have some fun looking at real life, real time, and really tough decisions that journalists make on a daily basis.

Moderator: Joseph Radske, news director, WKOW-TV

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Joseph Radske, news director, WKOW-TV
Joe Radske has been news director at WKOW-TV, Madison, WI since June, 2012. He has been a News Director in Milwaukee and Omaha. He serves on the Executive Board for SPJ-Madison Pro Chapter. Radske worked as a journalist since graduating from the University of Wisconsin-Milwaukee in 1984. He has moderated panels on Ethics at both the national SPJ-RTNDA convention as well as the Northwest Broadcast News Association conference in Minneapolis in 2012. Currently, he is president-elect of NBNA.


Immigration Coverage Beyond the Fence

Immigration means much more than issues surrounding border security. Hear from those covering immigrant communities in major U.S. cities, perceptions and misperceptions of immigrants, and better understand the complex situations presented by informing and reporting on immigrant communities in the U.S.

Moderator: Leslie Berestein Rojas, reporter, Southern California Public Radio

Speakers: Phuong Ly, executive director, Institute for Justice and Journalism; Dianne Solis, senior reporter, Dallas Morning News; Monica Campbell, immigration editor/reporter for PRI's The World

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Leslie Berestein Rojas, reporter, Southern California Public Radio
An award-winning journalist with several years’ experience reporting on immigration issues, Berestein Rojas most recently covered immigration on the U.S.-Mexico border for the San Diego Union-Tribune. She has retraced the steps of migrants along desert smuggling trails, investigated immigrant detention contractors, and told the stories of families left behind in Mexico’s migrant-sending towns.

A native of Cuba raised in Los Angeles, Leslie has also written for Time, People, the Orange County Register and the Los Angeles Times. She has reported from Mexico, Central America and the Caribbean.

Phuong Ly, executive director, Institute for Justice and Journalism
Phuong Ly is executive director of the Institute for Justice and Journalism, an Oakland, Calif.,-based nonprofit that seeks to improve media coverage of social justice issues by providing training for journalists, directly funding projects and developing digital tools. Phuong was a 2011 John S. Knight Fellow at Stanford University, where her projects included founding California Immigration Journalists, a networking group of more than 80 members, and developing media training for nonprofits serving immigrants. As a reporter for the Washington Post, she wrote award-winning stories about immigrant communities. She also has worked as a consultant to nonprofits and as a regular contributor to the Stanford Social Innovation Review and Poynter.org. She is a double Southerner — born in South Vietnam and raised in the American South.


Finding and Mining Government Data Online

Learn about the best websites to look up or download data — on topics ranging from air pollution and workplace deaths to airport wait times and demographic shifts. You'll get step-by-step instructions on how to capture and analyze data sets so you can localize information for your audience. You’ll leave this session with specific story ideas based on regularly updated government data.

Trainer: Jeff South, associate professor, Virginia Commonwealth University

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Jeff South, associate professor, Virginia Commonwealth University
Jeff South joined the faculty of the VCU School of Mass Communications in August 1997 after more than 20 years as a newspaper editor and reporter.

He specializes in teaching computer-assisted reporting: how journalists can use computers to gather and analyze information. South also teaches students how to present news on the Internet.

South received his bachelor's degree in journalism in 1974 from the University of Texas, graduating with high honors. He has worked on daily papers in Austin, Dallas and Lubbock, Texas; Phoenix, Ariz.; and Norfolk, Va.

From 1989 to mid-1997, South worked at the Austin American-Statesman - first as state editor, then as database editor. In the latter capacity, he directed the paper's efforts at online research and data analysis. He also created an intranet for the newsroom and assisted in putting the newspaper online.

While serving as database editor, South developed a class in computer-assisted reporting at the University of Texas. He has done CAR seminars for the Society of Professional Journalists, the Associated Press, Investigative Reporters and Editors Inc., and other groups.

He has written for the American Journalism Review, the Online Journalism Review, Quill and other journalism publications about how newspapers can take advantage of the Internet.


Own Your Own Beat Online

Sponsored by NPR

Are you the top expert on your beat? Is your reporting a daily must-read for all your sources and the people on the beat you cover? Learn how you can be that expert and own your beat online from two journalists who have used blogs and social media to carve out a niche audience on the areas they cover.

Speakers: Deidre Woollard, community manager, Realtor.com; John Ensslin, reporter, The Record


15 Social Media Ideas Newsroom Leaders Can't Live Without

Sponsored by NPR

This fast-paced session focuses on 15 of the greatest social media ideas you might not know about! News Managers will come away with important ideas on managing social strategy and security. From building fans, to creating more engaging content and making money creatively, this session will leave you with a full list of ideas to add to bring back to your newsroom!

Trainer: Kim Wilson (@kimsnd), founder, SocialNewsDesk (@socialnewsdesk)

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Kim Wilson (@kimsnd), founder, SocialNewsDesk (@socialnewsdesk)
Kim Wilson is the Founder of SocialNewsDesk, the only social media management platform built specifically for newsrooms. After graduating from the University of Florida, Kim began her career in television news as an assistant to Dan Rather at CBS News. She went on to become Executive Producer of News at WJXT in Jacksonville, Fl prior to founding SocialNewsDesk in 2011.

Relying heavily on her experience as a newsroom manager, Kim set out to create a tool which she describes as “by news people, for news people.” The unique SocialNewsDesk feature set enforces best practices and helps managers set and measure goals. Each user gets his own login so newsroom leaders can use SocialNewsDesk to hold staff accountable and easily manage access to social channels. And SND’s Facebook Apps enable branded contesting, polling and niche apps for Elections Coverage and other major news events. SocialNewsDesk is also the exclusive social media partner for WSI and Weather Central and powers a wide menu of social-weather tools for those brands.

There are now more than 350 TV, Radio and Print newsrooms across the US and Canada using SocialNewsDesk as part of their social media strategy. You can follow Kim on Twitter @kimsnd.


Mobile newsgathering: Making the most of your smartphone

Sponsored by NPR

Get the latest on apps, tools and techniques that will help you get high-quality results from a device that's always with you. This session will cover tips on shooting and editing photos and video, using social media and getting out the written word.

Trainer: Carl Corry, online local news editor, Newsday

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Carl Corry, online local news editor, Newsday
Carl Corry is the online editor for local news at Newsday and an at-large director of the Society of Professional Journalists.

At Newsday, where he started in 2010, Corry leads a smartphone-focused community news and special projects team.

Previously, he was executive producer of News 12 Interactive, running the Web and interactive TV operations of the seven News 12 cable stations. While there, he launched a hyperlocal initiative called News 12 My Town.

Prior to that, Corry was editor of Long Island Business News and an Internet reporter for Marketwatch.com. He was also a community news and business reporter, and has freelanced for numerous publications, including the New York Post.

Corry was elected an SPJ at-large director in 2012. Previous SPJ roles have included SPJ Chapter Doctor, co-chair of the 2012 SPJ Region 1 Spring Conference, SPJ Region 1 Director (2006 Regional Director of the Year) and Press Club of Long Island president (2002-2005).

He is currently chairman of the Martin Buskin Committee for Campus Journalism at Stony Brook University and a member of the Energeia Partnership, a regional stewardship group.

Corry is a graduate of Stony Brook University.


The LIVE Shot

The live shot — it's something almost every TV or broadcast (and increasingly more online) reporters will do at some point. Join a discussion of best practices from some of the country's top live shot reporters and get hands-on scenarios that will immediately help you improve your live shot game.

Moderators: John Cádiz Klemack (@johnNBCLA), KNBC; Jaqueline Hurtado (@HurtadoCNN), CNN

Trainers: Miguel Almaguer, correspondent, NBC News; Alex Perez, correspondent, ABC News; Sandra Gonzalez, reporter, KSNV; Jose Hernandez, photographer, NBC News & KNBC

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Miguel Almaguer, correspondent, NBC News
Miguel Almaguer was named NBC News correspondent in April 2009 and is based in Burbank, California. He contributes to all NBC News properties, including “NBC Nightly News with Brian Williams,” “Today” and MSNBC. Almaguer received an Emmy Award for coverage of the San Diego wild fires in 2007, and was an Edward R. Murrow Spot News Award Winner in 2004. In addition, the National Association of Hispanic Journalists has honored Almaguer with awards and scholarships.

Sandra Gonzalez, reporter, KSNV
Sandra Gonzalez: Award winning reporter Sandra Gonzalez has been covering news for more than two decades in cities from New Orleans to Bakersfield, and Dallas/Fort Worth. Sandra currently lives in the Las Vegas area where she is a general assignment reporter for KSNV-TV.

Alex Perez, correspondent, ABC News
Alex Perez is a correspondent for ABC News based in Chicago. From 2005-2012 he worked as a reporter for the award-winning NBC Chicago news team, covering a range of breaking stories from President Obama’s first campaign for the White House to the trial of former Governor Rod Blagojevich to the historic blizzard of 2011. Perez was part of the team that won a Best Spot News Journalism Excellence Award from the Illinois Associated Press Broadcasters Association for coverage of the Blagojevich verdict.


Shorter, Sharper, Stronger: How to Write Broadcast News Better

Sponsored by the Taishoff Fund

No matter how much — or how little — you know about writing for broadcast (or any news medium), Merv’s tips, pointers and suggestions will help you write better. Guaranteed. Merv will distill the highlights of his professional handbook, “Writing Broadcast News Shorter, Sharper, Stronger” and cover the helpful highlights of his latest book, “Weighing Anchors.” Both books are crammed with useful lessons in writing, grammar and journalism. If you apply Merv’s approach and apply yourself, you’re bound to write well. You’ll see why the BBC News stylebook recommends only one book on broadcast newswriting: his. Learn the ingredients for a good script — and the importance of learning how to write right. Oscar Wilde said, “Nothing that is worth knowing can be taught.” As you’ll soon learn, Oscar never met Merv.

Trainer: Merv Block, writing coach, Television Newswriting Workshop

The Taishoff Fund was created by a bequest from the estate of Sal Taishoff, SPJ President 1956-57, and founder and editor of Broadcast Magazine. The Taishoff Fund supports professional development for broadcast journalists.

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Merv Block, writing coach, Television Newswriting Workshop
Mervin Block wrote for the "CBS Evening News with Walter Cronkite" and the "ABC Evening News with Frank Reynolds" and freelanced at NBC News.

He also wrote for Ed Bradley, Tom Brokaw, Charles Kuralt, Charles Osgood, Dan Rather, Harry Reasoner, Marlene Sanders, Diane Sawyer, Bob Schieffer and Mike Wallace.

Block teaches writing workshops in broadcast newsrooms around the country—and beyond.

Previously, Block worked as a newspaper reporter and editor in Chicago. He later served as executive news producer for WBBM-TV, Chicago, and wrote and broadcast editorials for WNBC-TV, New York City.

He won first prize three times for TV spot-news scripts in the annual competition of the Writers Guild of America.

Block wrote a column on writing in the RTNDA’s monthly magazine for 13 years.

He taught broadcast writing at Columbia University's Graduate School of Journalism for 30 years.

Block holds an M.S.J. from the Medill School of Journalism, Northwestern University, and a certificate from Columbia's Graduate School of Journalism.

His latest book:“Weighing Anchors.” He also wrote “Writing Broadcast News Shorter, Sharper, Stronger: A Professional Handbook, 3rd ed.” and three other books on newswriting.

In 2004, the Chicago Press Veterans Association chose him as Press Veteran of the Year.


Monday, 12:30-1:30 p.m.

The Independent Journalist: Innovation from the Loneliest Corner of the Newsroom

Learn strategies that help reporters thrive in small or understaffed newsrooms with dwindling resources and few mentors. Don't wait for assignments, and don't set yourself up for rejection. Learn how to fill gaps in a news story budget and pursue your best journalism through features, enterprise projects and investigative stories that no one else pursues. This session will be applicable to journalists working in all media who are looking for new ideas to work within the confines of a news environment with scarce resources.

Trainer: Al Cross, Institute for Rural Journalism and Community Issues, University of Kentucky; Jennifer P. Brown, opinion editor, Kentucky New Era

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Jennifer P. Brown, opinion editor, Kentucky New Era
Jennifer P. Brown is the opinion editor for the Kentucky New Era daily newspaper in Hopkinsville, Ky. She was a co-recipient of the 2012 Al Smith Award for service to community journalism awarded by the Institute for Rural Journalism and Community Issues and the Bluegrass Chapter of SPJ. Brown has 25 years of print journalism experience as a beat report, feature writer, editor and columnist. Under her direction as editor, the KNE earned the Kentucky Press Association's General Excellence Award for best newspaper in its circulation class in 2009 and 2011. She earned a Master of Fine Arts in Creative Nonfiction at Goucher College, Baltimore. Brown has written several narrative projects, including travel series on Gander, Newfoundland, in 2005, and Cuba, in 2012. She wrote the serial narrative, "Healing and Mercy," which was recognized in a contest organized by the Grangrey.com narrative website and received the Kentucky Press Association's award for best feature writing.

Al Cross, Institute for Rural Journalism and Community Issues, University of Kentucky
Al Cross is director of the Institute for Rural Journalism and Community Issues, based at the University of Kentucky, and an assistant professor in UK’s School of Journalism and Telecommunications. He reported for The Courier-Journal for 26 years, the last 15 percent as chief political writer, and continues to write a twice-monthly political column for the Louisville newspaper. He was national president of the Society of Professional Journalists in 2001-02, and is chairman of SPJ’s Government Relations Committee, a member of the Ethics Committee and a director of SPJ’s Sigma Delta Chi Foundation. His awards include a share of the Pulitzer Prize won by The C-J’s staff for general news reporting in 1989, for coverage of the nation’s deadliest bus and drunk-driving crash. He is a longtime panelist on Kentucky Educational Television's “Comment on Kentucky” and has been a contributor to several books on Kentucky and politics. He grew up in Albany, Ky., is a graduate of Western Kentucky University, and worked at newspapers in Monticello, Leitchfield and Russellville before establishing The Courier-Journal news bureau at Somerset, which later moved to Bardstown. He and his wife Patti have lived in Frankfort since 1987.


Write This Workshop

Sponsored by NPR

You write Tweets and Facebook statuses and website updates and you know you're not writing them nearly as well as you could. In this workshop, you'll learn essential ingredients of powerful digital writing and design, research about how people read online, and how to capture a reader in three seconds or less. You’ll do some practice writing and get a bit of coaching on your work.

Trainer: Valerie Hyman (@Valerie_Hyman), president, News & Management Training

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Valerie Hyman (@Valerie_Hyman), president, News & Management Training
Valerie Hyman strengthens democracy by helping journalists do their best work. After a decade as a DuPont and Peabody award-winning news reporter, she spent a year as a Nieman Fellow at Harvard. She became Director of News Development for the Gillett Group of television stations, assessing newsroom operations and coaching news directors around the country.

She started both the Program for Broadcast Journalists at The Poynter Institute, and the Kneeland Project for Responsible Journalism, both of which remain vibrant, non-profit sources of journalism training.

Now an independent consultant, she teaches journalists in the U.S. and around the world to be bold, ethical, and skillful. Her workshops show managers how to invent new approaches to old problems, delegate, hold staff accountable, have difficult conversations, and manage their time.

Her clients have included Gannett Communications, NPR, Media General, NBC/Universal, Belo Corporation, Meredith Corporation, the U.S. State Department, and television stations and broadcast associations across the country. She also provides private coaching for executives and journalists.


The Heartland Tapes: How News Media Covered 9/11 from Outside New York and D.C.

This September will mark the 12th anniversary of the 9/11 terrorist attacks. But how were the events of that day seen and heard by people living outside of New York, D.C. and Pennsylvania? How did local and regional news media outside of New York and D.C. cover the attacks? Go behind the scenes of the production of "9/11: The Heartland Tapes" — a special documentary scheduled for telecast on The Smithsonian Channel. Meet the film's producer, who says the documentary about 9/11 "should make viewers feel like they’re experiencing them for the first time."

Moderator: Bill Roswell, KYW news radio

Speakers: Tom Jennings, executive producer, 1985 Films; Liza Maddrey, producer/archival researcher


Covering Latino Social Movements Around the Country

Protest movements over the past two years such as Occupy, the Anaheim and May Day protests and others have been covered in many ways. Discuss ways of covering protest movements using newer media, such as U-Stream, as well as traditional, boots-on-the-ground reporting by being present and talking to protesters, the community and law enforcement.

Moderator: Alejandra Molina, reporter, Orange County Register

Speakers: Aura Bogado, contributor, The Nation and news editor, Colorlines.com; Amber Stephens, Freelance Journalist

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Alejandra Molina, reporter, Orange County Register
Alejandra Molina has been working as a professional journalist for about six years at The Orange County Register where she has covered city government, transportation, crime and breaking news. She began writing for the Register in 2006, covering suburban communities in South Orange County. While at that post, she wrote about the lack of property spaces for places of worship, the conflicts between day laborers’ rights to seek employment and city ordinances that sought to restrict the workers, and the controversy and following of Saddleback Pastor Rick Warren.Covering crime and breaking news, she was part of the team that covered the Anaheim riots in the summer of 2012. She focused on the neighborhoods and wrote about residents’ perceptions of the police.

Aura Bogado, contributor, The Nation and news editor, Colorlines.com
Aura Bogado writes about racial justice, Native rights, and immigration for The Nation. A former host and producer for Pacifica radio, her work has also been published in Mother Jones, Newsweek Argentina, Colorlines.com and The Huffington Post. She is currently based in New York City.


Curation Station: Effective Use of Social Tools for Breaking and Big-Issue Reporting

Sponsored by NPR

Social media continues to present challenges and opportunities for traditional media as newsrooms navigate the streams of content on sites such as Twitter, Facebook, Instagram and YouTube while still maintaining traditional and ethical journalism standards. Learn how to effectively plan and strategize for breaking news and big-issue reporting by curating social media output with tools such as Storify and RebelMouse (among others) to add value to your reporting. Get actionable tips on maximizing the effectiveness of such tools, and learn how to incorporate social and curation tools before, during and after big stories. Events to be discussed include Hurricane Sandy, the Christopher Dorner manhunt in Southern California and the Boston Marathon bombing.

Trainers: Kelly Fincham, assistant professor, Hofstra University; Kim Bui, social media and outreach, KPCC

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Kim Bui, social media and outreach, KPCC
Kim Bui is a journalist interested in the exploration of platforms and social media storytelling. She has experience in web journalism including major newspapers as a reporter and public radio outlets as a social media editor. Bui has also worked on major news start-ups like The Loop 21, where she managed development and web operations. She's also the co-founder of #wjchat, a weekly Twitter chat for web journalists. Bui was named one of Poynter's 35 influential people in social media in 2010.

Kelly Fincham, assistant professor, Hofstra University
Kelly Fincham is an assistant professor of journalism at Hofstra University and faculty adviser to the award-winning Long Island Report. Her research area focuses on social media ethics and practice and she has presented at several conferences in the U.S. including Journalism Interactive and EIJ2012. A long-time journalist, she has worked in major newspapers in Australia and Ireland and has overseen several start-ups in the U.S. including news sites IrishCentral and IrishAbroad. She also does pro-bono social media and web work for the non-profits Irish Lobby for Immigration Reform and the Rory Staunton Foundation.


Talking Shop: Honest Freelancing Perspective From a Writer and Editor

Hearing from a fellow freelancer is always helpful, but talking with editors and decision makers (i.e. gatekeepers) is essential to better inform you how the freelancing process works. Hear both sides — the freelancer and editor — and get actionable, practical tips of how to turn queries into paychecks. They'll cover topics like queries, how to get into national publications, how writers and editors communicate, the money side, where they stand on moonlighting outside of journalism, and the role that Kickstarter, Indiegogo, the Pulitzer Center and other non-traditional funding sources play.

Trainers: Mark Robinson (@markrobsf), features editor, Wired; Amy Wallace (@msamywallace), freelancer for outlets including Wired, GQ, Los Angeles Magazine and others

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Mark Robinson, features editor, Wired
As the features editor of Wired, Robinson works with writers and editors who cover the impact of technology on everything from lockpicking to Syrian politics. He also leads the magazines e-book effort. Prior to joining Wired in 2001, Robinson was an editor for the Industry Standard, supervising coverage of the media industry. He also spent six years as a daily newspaper reporter, hopping from California to Pennsylvania to North Carolina. Originally from Silicon Valley, Robinson moonlights as a jazz singer. He attended Stanford University’s master’s program in journalism.

Amy Wallace, freelancer for outlets including Wired, GQ, Los Angeles Magazine and others
Amy Wallace is a freelance writer based in Los Angeles. She is an editor-at-large at Los Angeles Magazine and a correspondent for GQ. For about 18 months ending in 2011, she wrote a monthly column on creativity and innovation (called “Prototype”) for the New York Times Sunday Business section.

Previously, she was a senior writer at Conde Nast Portfolio, the new business magazine that launched in May 2007 and closed two years later. She came to Portfolio from the Los Angeles Times, where she was the deputy business editor who ran entertainment and technology coverage. Prior to becoming an editor, she was a senior writer at Los Angeles magazine, where her September 2001 profile of Peter Bart, the editor in chief of the 102-year-old trade paper Daily Variety, was a finalist for both the National Magazine Award and the Gerald F. Loeb Award in 2002.

Wallace began her career as an assistant to New York Times columnist James Reston after graduating cum laude with a B.A. in history from Yale. She then spent two years at the Atlanta Journal-Constitution covering prisons and death row, among other things, and 11 years at the Los Angeles Times covering state politics, higher education, and the entertainment industry.

While at the Times, she shared in two staff-wide Pulitzer Prizes: in 1992,for coverage of the Los Angeles riots, and in 1994, for coverage of the Northridge earthquake.

Wallace’s work has appeared in the New Yorker, Wired, Vanity Fair, GQ, Details, Esquire, the Nation, the New York Times Magazine, Elle, More, InStyle, Reader’s Digest and other national publications. Her stories and interviews have also been included in The Best American Science Writing 2010, The Best American Magazine Writing 2002, The Meanings of Dress, a textbook for design and merchandising students, and The Meaning of Life: Wisdom, Humor, and Damn Good Advice from 64 Extraordinary Lives, a compilation of Esquire’s “What I’ve Learned” columns.


Upping Your Game in Sports Reporting

How to break into sportscasting and making sports relevant for your local audience once you get there. Special emphasis on career development strategies, crafting unique and interesting stories and why aspiring sportscasters should seriously consider becoming newscasters.

Trainers: Marc Zumoff (@marczumoff), Zumoff Productions, LLC and television voice of the Philadelphia 76ers; Max Negin (@maxnegin), assistant professor, Elon University

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Max Negin, assistant professor, Elon University
Max Negin covered his third Olympic Games for NBC in London during the summer of 2012. As part of NBC’s coverage of the 2010 Winter Olympic Games, Max won a national Emmy in the category Outstanding Technical Team, Studio. He has also won two regional Emmys for writing and editing. Max has worked as an editor, producer and director for NBC, HBO Sports, FOX, ESPN, Comcast Sportsnet and the Philadelphia 76ers. He is an Assistant Professor of Communications at Elon University. He has a B.A. from Rowan University, an M.A from Temple University in Broadcasting, Telecom, and Mass Media as well as an M.F.A. in Film and Television Production from UNC-Greensboro. Max currently holds a membership in the University Film and Video Association (UFVA) and the Broadcast Education Association (BEA).

Marc Zumoff, Zumoff Productions, LLC and television voice of the Philadelphia 76ers
Marc Zumoff is in his 36th year of broadcasting and his 20th season as the television play-by-play voice of the NBA’s Philadelphia 76ers. He has been a play-by-play announcer at the regional and network levels and has extensive experience in anchoring, reporting and production in news and sports broadcasting. Marc’s broadcast coaching business is featured at www.marczumoff.com. Marc is a 14-time regional Emmy winner as well as a graduate of Temple University.


The Growth and Future of Hispanic Broadcast Media

The growth of the Hispanic population has fueled expansion in Spanish-language networks. But it has also spurred debate on how these networks will evolve as the Latino audience becomes more English-dominant. In 2012, Fox launched MundoFox, a new network in Spanish, aiming to compete with veteran Univision and Telemundo. In Los Angeles, Time Warner launched regional Spanish net Time Warner Cable Deportes. And now, Univision isn’t just sticking to Spanish. It’s expanding into English, partnering with ABC to launch Fusion, a new cable news and lifestyle network scheduled to debut in September of 2013. How are these networks hoping to capture the essence of the diverse but evolving Hispanic audience, and how are they influencing the media market place?

Moderator: Veronica Villafanes

Speaker: Beau Ferrari, acting president, Fusion


Monday, 2-3 p.m.

NPR's Audio Salon

This session features creative stories by reporters and producers from public and commercial radio, websites, podcasts and other outlets. Participants are encouraged to get in touch with the moderator before the salon (mdelbarco@npr.org), or they can arrive with recordings of their own work to share. This popular session is "ears-on" and informal, yet designed to exchange ideas and techniques, and also to get you excited about the best in today's audio storytelling. This relaxed but fun session gives reporters/producers a chance to showcase their work, share techniques and strategies.

Trainer: Mandalit del Barco (@radioactive22), Los Angeles correspondent, NPR

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Mandalit del Barco (@radioactive22), Los Angeles correspondent, NPR
As a general assignment correspondent based at NPR West, Mandalit del Barco has reported and produced radio stories and photographed everything from street gangs to Hollywood, police and prisons, marijuana, immigration, race relations, natural disasters, Latino arts and urban street culture (including hip hop dance, music, and art). Every year, she covers the Oscars and the Grammy awards for NPR.

Her reporting has taken her throughout the United States, including Los Angeles, New Orleans, New York and Miami. Reporting further afield as well, del Barco traveled to Haiti to report on the aftermath of the devastating 2010 earthquake. She chronicled street gangs exported from the U.S. to El Salvador and Honduras and went to Mexico to report about immigrant smugglers, musicians, filmmakers and artists. In Argentina, del Barco profiled on tango legend Carlos Gardel and in the Philippines she reported a feature on balikbayan boxes and has Reporting from China, del Barco contributed to NPR's coverage of the United Nations' Women's Conference. She spent a year in Peru working on a documentary and teaching radio journalism as a Fulbright Fellow and on a fellowship with the Knight International Center For Journalists.

In addition to reporting daily stories, del Barco has created half-hour radio documentaries about gangs in Central America, Latino hip hop, L.A. Homegirls, artist Frida Kahlo, New York's Palladium ballroom and Puerto Rican "Casitas.” She has served as a guest host on Latino USA and Tell Me More.


Striking Out Alone in the World: Winning Strategies for International Freelancing

In an environment of shuttered foreign bureaus and less traditional media resources, how does a journalist break into the world of covering international news? One option is to connect with fellowships and independent funding as you strike out on your own. You'll need to be the reporter, editor, business manager, fundraiser, and marketer of your own journalism. Hear from those who’ve built successful models for traveling the world.

Speakers: Jason Maloney (@thebir), co-executive director, Bureau for International Reporting; Kira Kay (@thebir), co-executive director, Bureau for International Reporting; Ruxandra Guidi (@RuxandraGuidi), independent journalist, Fonografia Collective

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Ruxandra Guidi, independent journalist, Fonografia Collective
Ruxandra Guidi has over a decade of experience working in public radio, magazines, and multimedia, and has reported throughout the United States, the Caribbean, South and Central America, as well as Mexico and the U.S.-Mexico border region.

After earning a Master’s degree in journalism from U.C. Berkeley in 2002, she worked as a reporter and producer for NPR's Latino USA, for the BBC daily public radio news program, The World, the CPB-funded Fronteras Desk in San Diego-Tijuana, and KPCC Public Radio's Immigration and Emerging Communities beat in Los Angeles.

Throughout her journalism career, Guidi has also produced magazine features and radio documentaries for the BBC World Service, National Public Radio, The Walrus Magazine, Guernica Magazine, Virginia Quarterly Review, The Atlantic, Canadian Broadcasting Corporation’s Dispatches and Marketplace radio programs.

She’s a native of Caracas, Venezuela.

Kira Kay, co-executive director, Bureau for International Reporting
Kira Kay is Co-Executive Director and the primary reporter for the nonprofit Bureau for International Reporting (BIR). Kay’s assignments through the BIR have included serving as correspondent and producer for a multiple award-winning report on the conflict in Northern Uganda that aired on PBS NewsHour and HDNet World Report, as well as for a broad range of reports from Bosnia, East Timor, DR Congo, Liberia, Lebanon, Haiti and Cambodia on topics as diverse as war and post conflict peace building, international justice, health and global economic challenges.

Prior to founding the BIR in 2007, Kay was a network news producer for 15 years, reporting both internationally and domestically for PBS, ABC, CBS and CNN. Some of her recent non-BIR projects include covering US military actions in Africa for Dan Rather Reports, exploring the economic impact of a rising global middle class for PBS NOW and reporting on the plight of Iraqi refugees in Jordan for PBS Wide Angle. Kay is also a member of the Council on Foreign Relations.

Jason Maloney, co-executive director, Bureau for International Reporting
Jason Maloney is Co-Executive Director of the Bureau for International Reporting (BIR) and serves as its primary producer, cameraman and editor. Some of his BIR highlights include a series of reports on the Georgia/Russia war and an examination of Russia’s Muslim Republic of Tatarstan, for PBS and HDNet. His coverage of the civil war in Northern Uganda won the Robert F. Kennedy Journalism Award and received two Emmy nominations. Outside the BIR, some of Maloney’s recent projects include an Emmy-winning PBS report on the rise of the Indian middle class for PBS and an exclusive look inside the Russian youth movement Nashi for HDNet.

Maloney holds a BA from Dartmouth College and a master’s degree in International Relations from the London School of Economics. He is a member of the Directors Guild of America and a term member of the Council on Foreign Relations. His is the co-author of “Your America: Democracy’s Local Heroes”, published July 2008. In addition to his reporting work, Jason is a Clinical Associate Professor at New York University’s Arthur L. Carter Journalism Institute.


The Perfect Interview: Explore the Secrets of Interviewing and Gain Effective Interviewing Skills

Come prepared to learn some of the “secrets of interviewing” from seasoned professionals as attendees gain tips and insight on how to land great interviews for their stories. The session will provide attendees with a broader perspective about interviewing and will offer how-to advice on getting the facts and doing research, who to interview, asking the right questions and more.

Trainers: Ginny McCabe (@ginnymccabe), best-selling and award-winning author, writer, speaker, teacher and media professional; Lynn Walsh (@lwalsh), investigative producer, WPTV; Matthew Cork, executive producer, Not Today

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Ginny McCabe (@ginnymccabe), best-selling and award-winning author, writer, speaker, teacher and media professional
Ginny McCabe is a best-selling and award-winning author, writer, speaker, teacher and media professional. Ginny is the author of five books as well as four additional collaborations. One of her latest titles, Secrets Young Women Keep (Thomas Nelson) was honored with an ECPA “Silver Medallion Award” and earned a best-selling status from the CBA Booksellers Association. She has penned countless articles for publications, including Middletown Journal and Journal News, Today’s Pulse, Crosswalk.com, Christian Retailing, Assist News, Yahoo.com and Examiner.com, among others. McCabe is also an adjunct journalism and public relations professor at Cincinnati Christian University and serves on the board of directors as secretary for the Society of Professional Journalists Cincinnati Pro Chapter. Contact her and learn more about her writing at gmwriteon.com.

Lynn Walsh (@lwalsh), investigative producer, WPTV
Lynn Walsh in the Investigative Producer at WPTV, NewsChannel 5 in West Palm Beach, Florida. She loves holding the powerful accountable and spends more time than she would like fighting for access to public information. Follow her on Twitter (@lwalsh) and on Tumblr (lynnwalsh.tumblr.com).


The Latinization of Newsrooms

With some of the country’s largest markets increasingly becoming majority Latino, how are newsrooms adapting? Does on-air talent and content reflect the community? Are accents more acceptable? The battle over correct and traditional pronunciation of Spanish names and Spanish language vs English Language stations.

Moderator: Rebecca Aguilar (@RebeccaAguilar), freelance journalist

Speakers: Dunia Elvir (@DuniaElvir), Los Angeles anchor, Telemundo; Todd Mokhtari (@Todd_Mokhtari), vice president, news, KNBC; Ray Suarez (@RaySuarezNews), senior correspondent, PBS NewsHour; Steve Malave (@Sr_Noticias), managing editor, MundoFox; Shereen Marisol Meraji (@RadioMirage), race, ethnicity and culture reporter, NPR; Lynette Romero (@LynetteRomero), reporter/anchor, KTLA


Our Digital Shadows: Journalists and Online Reputation

Sponsored by NPR

If you're working as a journalist in today's hyper-connected media environment, you are most likely tapping into search engines and social media sites for research and background information on sources. But when was the last time you evaluated your own online reputation? Does your digital shadow give off a credible first impression? Does your online conduct when interacting with members of the public reflect the standards/best practices of the organization with which you'd like to be affiliated? Nowadays, a questionable digital footprint (or the complete lack of one) can make or break a journalist's relationship with a source, an audience or a hiring manager. In this hands-on development session, you will be challenged to think critically about your own digital record and the shadows you've left behind. Learn some of the ways professional and aspiring journalists can build and manage their reputations online.

Trainers: Marie K. Shanahan, assistant professor, University of Connecticut; PaShon Mann, director of talent acquisition, Gannett Co.

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Marie K. Shanahan, assistant professor, University of Connecticut
Marie K. Shanahan is an assistant professor of journalism at the University of Connecticut. She teaches digital newsgathering, multimedia storytelling techniques and online media ethics for UConn's nationally accredited journalism program. Her academic research explores the intersection of journalism and technology, with a particular focus on anonymous online speech, online commenting on news websites, digital reputation and digital defamation. Shanahan has more than 17 years of professional experience as a print news reporter, online news producer and online editor at The Hartford Courant/Tribune Co. and AOL/Patch.com. She holds a master's degree in Interactive Communications from Quinnipiac University, and, admittedly, spends way too much time on social media. Twitter: @mariekshan


Reporters and PIOs: Improving the Relationship

Reporters complain about public information officers monitoring their interviews and generally slowing down the reporting process, while public information/affairs officers complain that reporters make unreasonable demands and often try to bypass legitimate agency boundaries. What's the truth and what can you do about it? This session will reveal just what both reporters and PIOs think about each other and will offer at least five things reporters can do to develop a productive, ethical and trusting relationship with their PIOs.

Trainers: Brian Eckert, director of media and public relations, University of Richmond; Carolyn Carlson, assistant professor, Kennesaw State University

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Carolyn Carlson, assistant professor, Kennesaw State University
Carolyn S. Carlson is an Assistant Professor of Communication in the Journalism and Citizen Media concentration at Kennesaw State University in suburban Atlanta. She has been researching the relationship between reporters and government public relations professionals. Reports on her research received widespread attention during national Sunshine Week in March 2012 and 2013. In August 2012, she took a group of Communication students to the Republican National Convention to report on it for a campus website. Before entering academia, Dr. Carlson worked as a political press secretary and as a longtime reporter and editor for The Associated Press, as well as a newspaper reporter. She is a former national president of SPJ, a former chair of the SPJ Ethics Committee and a current member of the SPJ Freedom of Information Committee. She is also adviser to the SPJ chapter at Kennesaw State. She received the Wells Key in 1993 and the SPJ First Amendment Award in 1998.

Brian Eckert, director of media and public relations, University of Richmond
Brian Eckert has been director of media and public relations at University of Richmond since 1999. He is the university’s spokesperson, responsible for local and national media relations, public information, and crisis communications. During more than 20 years of public relations work, he has represented two top-tier private universities, a 45,000-student public school district and a major airline. Before that, he worked 14 years in New Jersey, New York City and London as a newspaper reporter; travel writer; magazine editor; and radio-TV reporter, anchor, producer and news director. He is a national executive committee member of the Society of Professional Journalists and the organization’s Region 2 director, leading the professional and campus chapters in Delaware, Maryland, D.C., Virginia and North Carolina. He is past president of the both the College Communicators Association of Virginia and D.C. and the College News Association of the Carolinas. He is a graduate of Wake Forest University and was a Reuters Fellow at the University of Oxford, which he attended on a Rotary Ambassadorial Scholarship.


Portrayal of Latinos in Hollywood

Please note: This session has been canceled.


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